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Email Marketing is without a doubt one of the most efficient and cost effective additions that you can add to the overall marketing efforts of your company or organization. However, having a fast way to formulate, build, and send a message to your recipients can lead to several issues, including misspellings, not taking the time to build a truly valuable message that your recipients want to receive from you, bad landing page links to your site in your message, etc. By implementing the following tips, you can troubleshoot your email marketing issues and make your messages error free.
Misspellings
It is easy to be busy, get in a hurry, and overlook those all too important misspelled words. Though the recipient will understand what you are trying to convey, the credibility of your message just went out the window. Proofing through the Viper Mailer system has been simplified, and, at the end of this lesson, we will show you how to reduce errors in grammar.
Message Value
We talk a lot in our Email Marketing lessons about a call to action and delivering value to your recipients. However, there is another issue that happens to the best of us. When you build your message, it is important to have a true value that the recipient will act on. It can be a “how to” tip, a customer loyalty offer, a new product release, or a number of other important, informative items that you want to share with your recipients. But, remember, it needs to be substantial.
We always say that you should value the time of your recipients like you would value your own. If you are going to send a message to your important list of valued contacts, then make sure that the tip or offer is substantial and that it is of interest to your recipients.
When you apply proofreading to your messages with the use of co-workers, associates, or anyone else you can employ to help you, they should not just be proofreading for spelling errors. These persons should be verifying the offers, claims, and even the “how to” tips so that you do not make a mistake in your offer that you might feel compelled to honor because you need to maintain the trust with the recipients of your message. This also goes towards your credibility that you have worked so hard to gain with your recipients.
Testing Links
This happens to us all: you have carefully designed a great email marketing message, and your offer is a great one. You even proofread your offer, and it is really a great bargain. However, no one bothered to check the website landing page links in your message.
Here are two great ways to protect your credibility:
- Be sure the link is working; and
- If the link is to a page within your website, be sure that the link is going right to where you want your recipients to be taken.
The latter refers to the landing page. This is the page where what you are offering (be it a product, services, or additional tips, etc.) is located on your website. You have this choice by cutting and pasting the internal page from your website as opposed to just directing the recipient to the main or home page of your web site.
Viper Mailer Proofreading Feature
Within the ViperMailer.com Email Marketing Service, there are easy to deploy tools that are included in your account. So, when your message is ready to go out, you can add multiple proofreaders to the message. You can then have your messages sent to them for a look or to request a mandatory accept, accept with changes, or reject option.
It is an important that all businesses or organizations use proofreaders and that the proofreaders are skilled and knowledgeable in the offer and claims. Additionally, these proofreaders should also be made aware to look at and to check the spelling, phone number, and the hyperlinks (landing pages) as well.
Keeping Your Co-workers Safe
In some companies, you might be the Director of Marketing, and you are accountable for the offers and claims on behalf of the organization. Therefore, you need to protect yourself. Thus, having several sets of trained eyes to review the offer before it goes out is a good way to stay out of trouble.
The proofreader accept and reject features, provided by email marketing services, store these because, as the admin for your account, you can keep these accepts and rejects as well you can see who has not accepted on the proofreading request and is holding up the messages from going out. This is only when you select from the proofers options to a request for “Proofreaders Authorize or Reject”. It is used when it is required that the marketing department gets an approval from say legal, sales, the owner, etc.
Once the message has been proofed by your single or multiple proofreaders, and they each accepted the message, the message will automatically go out. This will occur, unless you have setup a time or day in the future, utilizing the email marketing services time and date message sender.
Viper Mailer has a proofreader feature to help you stay on the professional path. Two sets of eyes are better than one, so we have a feature to add a proofread and still get your messages out on time. Please visit ViperMailer.com for more details. |
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