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You have your email marketing system set up. Now what? A vital part of having your business continue to run smoothly is by making sure that your employees are kept up-to-date on the information that you’ve sent to your contact list, promotions that your business may be having, or changes in policies, procedures, or any additional information that you need them to know. What better way to keep them informed than to set up an email system for employees as well? Here’s what you need to do:
- Collect employee email addresses.
This includes collecting their work email and their home or personal email. For example, the door greeter or host may or may not have access to their email at work. Their job does not give them access to a computer throughout day. Thus, it’s important to keep them informed by having their home or personal email address. That way, you will be assured that they are receiving the important employee emails.
- Customize your employee emails.
To ensure that your employee emails are not overlooked, customize them with a unique template, color, font, graphics, etc. This will ensure that your employees recognize that the email is coming from you, and that it contains valuable company information.
- Add an email list management tool to your system.
Email marketing service providers, like Viper Mailer, can provide you with an email list management tool that will allow you to track the emails that you send. Because people frequently change their email addresses and forget to update their contact information, emails sometimes get stuck in the spam folder, or sometimes an employee’s inbox may be too full, having this tool added to your system will help you to know which employees have gotten the message and which ones have not. It will also help you to know the overall success of your employee email system, which will ultimately assist you to troubleshoot what changes need to be made in the future to make your system more effective.
- Research when the best time to send your employee emails is.
Adding the above tool will also help you to know when the best time to send your employee emails is. It will assist you in knowing which employees are clicking on the links and landing pages, holding their interest in the company.
Obviously, sending your employee emails on the last Friday afternoon of the month may not be the best time. People are done with the work week and they want to go home. They’re packing stuff up and getting ready to leave for the weekend. Additionally, sending your valuable employee email first thing Monday morning will lower its chances of opened success. Your employees will be inundated with emails from over the weekend, and your email could very easily get lost in the shuffle. Research and use your email service provider’s tracking tools to know what time is the most successful time for your emails to be sent to your employees.
- Boost employee morale whenever possible.
A happy employee is a hardworking employee. Long hours, a hectic work week, and your business/industry can take its toll on employees. If you want to optimize the work hours of your employees, make an effort to keep your employee morale raised high. Below you’ll find some ways to do accomplish that.
- Always speak kindly to your employees and be friendly. Do not belittle, demean, antagonize or call names.
- Make sure that your employees know that your email system is green-friendly, boosting their earth conscious efforts.
- Provide your employees with coffee/refreshments on Monday mornings.
- Decorate the office for holidays.
- Keep live plants and small trees in the office/workplace to increase oxygen.
- Recognize hard work, sacrifices, and contributions with an employee of the month program.
- Hold monthly meetings to explain the context of their work and the big picture that their efforts are working towards.
- Be a good listener. Keep the door of communication wide open, allowing your employees to come to you with questions, comments, or concerns.
- Brainstorm with your employees ways to remedy grievances or complaints
- Provide skill training and education services to further empower your employees with knowledge, which thereby increases a feeling of job security.
- Allow employees to take charge of their tasks and implement creative ways that will help to make their responsibilities more effective.
- Promote teamwork and a feeling of camaraderie amongst employees with after-work happy hour or family BBQs.
- Figure out ways to make their lives easier, such as daycare facilities, car pooling programs, gym memberships, etc.
- Above all, keep your employees informed and aware of what’s going on with the company. An email system, like the one mentioned above is the best way to do that.
Your human resources are your company’s best assets. By keeping your employees happy and informed, you’ll be on the right path to business growth and success. Having a well thought out and organized employee email system in place and boosting employee morale with fun and creative ideas are the two most effective ways of accomplishing that.
For more information about starting, maintaining, and growing your very own email marketing system, please visit our article library for a list of additional topics.
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