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What the Advertising Agency Industry Says About Email Marketing
Email Marketing will hit your target better than any other medium, and this is because everyone has an email address. Everyone also has TV’s, radios, and, perhaps, newspapers and magazines. However, most people only have one email address.
Advertising Mediums Defined
All other mediums allow the viewer and reader to have selections and choices.
Television
Television advertising may seem easy, because the only thing that your prospect has to do is watch your pitch. Also, it helps if your prospect does not own a TiVo. For people unfamiliar with TiVo, it allows you to fast forward through the commercials of your recorded programs in a very easy manner.
However, the television watcher needs to be watching either one of three connected television choices, which are an antenna, cable, or a dish. You have to be target marketing the channel or channels that your prospect is watching. This type of advertising is so out of touch and out of reach for anyone that cannot afford a national, across-the-nation advertising campaigns, similar to those that Coke Cola or Wal-mart can afford.
Additionally, television spends most of its insertion time asking its viewers to visit their websites, because they are aware that in the not so distant future that is where advertising is going anyways.
Radio
First of all, radio, with the exception of satellite radio, has location demographic issues. This is a really big issue for understanding the radio market. Radio may seem great, because it is something that everyone listens to while driving, at home, or in the office. However, radio has a world of competition for your ears.
With satellite, there are two options to choose from, and then there are hundreds of channels to select for your advertising campaign. Additionally, there is a bigger than life competitor: If you are advertising to say 12 to 29 year olds, that age range mostly utilizes the MP3 technology. Their listeners are able to upload to their devices only what they want to hear. Therefore, there would be no advertising.
Again, radio spends most of its insertion time asking us all to visit their websites, because they know that is where the future of affective advertising is headed.
Newspapers and Magazines
The print industry is following the same direction as the television and radio industries. Because subscription rates are lowering each year, advertisers are becoming more aware of the necessity to adjust their marketing endeavors. Subscriptions have been replaced with online content from a variety of places, including the very newspapers and magazines that have been discontinued as well.
The print world is currently going online in the most aggressive efforts that the Internet has ever experienced.
Viper Logic Does Not Bad Mouth, Logic Reports
Viper Logic is not bagging on the television, radio, newspapers, and magazines. We are simply reporting the odds of running a successful marketing campaign by using any of these formats and are reporting on the aggressive efforts of the advertising mediums that are being applied to the online world.
Please Try Our FREE Email Marketing Training Course
Welcome to the world of Email Marketing. Viper Logic wants to share the best that Email Marketing has to offer with its clients. It does require work and effort to launch a competitive call to action campaign. However, by applying these Viper Mailer marketing tools, you are off to the best start possible.
Email Marketing Training and Tips
Honest Logic
When we first built the Viper Mailer Email Marketing Service years ago, we did not know what we know about marketing and communications today.
Logic Talks with a Mission
This is why, more than anything, we built our blog. The blog became a marketing tool to drive people with interest in Email Marketing to a place where the industry authority on Email Marketing could share it’s knowledge and help those in need. Our Email Marketing Educational and Training Center is also provided, and it contains helpful, true, and tried techniques for growing any business.
The Education and Training Center is a work in progress that provides continuous up-to-date tips to better inform our current clients and, equally important, to allow others to discover with little effort what can be applied electronically to whatever their growing business or industry may be.
Learn and Return
If you are in need of Email Marketing Services, we hope that you would use our Viper Mailer Service. We want to be a helpful company and have provided our clients and customers with the Email Marketing Training Center so that all are able to gain great levels of marketing knowledge. |
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