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How to Get a Jump Start into Email Marketing
Once in a great while, we are amazed at the tactics a client will utilize to jump start the collecting and building of an Email Marketing Contact List. We cannot wait to share how creative a client of ours was at gathering over 1,000 contacts, legally, as Opt-In clients in just two days.
How to Build a Solid Email Contact List Legally
Viper Mailer, an Email Marketing Service, has an extensive Email Marketing Education Center. There we offer the usual ways to gather the first and last names of people and their email addresses. To keep the list legal, we have people fill out an online form or in person, via a signup card, where they mark a box that explains that they agree to accept relevant offers from time to time (usually on a monthly basis) from the company or organization that they are filling out the form for.
On our website, we have all the ways that you can generally collect names for your Email Contact List. However, every once in awhile, we learn of yet another creative way to gather data on people that our clients share with us from their experiences. Here is one such story:
Please Meet our Swap-Meet Client
We have a newer client who has been with us for a few months. This client has taught us another way to gather data. He built his list of over 1,000, new, fresh contacts in fewer than two days by simply talking to a Swap-Meet organizer. They continue to work on this dual promotion tactic on a monthly basis.
This particular client specializes in romantic lingerie, and he sells his products from his store front, located in Los Angeles County. On his own, he had collected two hundred email contacts from foot traffic, phone traffic, and his website. He started utilizing our Email Marketing Service, Viper Mailer, but he wanted the process to move faster so he came up with the Swap-Meet idea. To convince the Swap-Meet organizer to allow him to place and operate fill out forms and drop in boxes at the two entrances of the swap meet, he offered to give away two romantic weekend trips for two to Palm Springs, California, including a romantic dinner for two during the winners stay.
The Swap-Meet organizer liked the lingerie products, of course, but he really liked the idea of having a couple of free prizes to offer to his Swap-Meet going customers. He realized this would look good and be helpful to getting these Swap-Meet goers coming back more often for a chance to win a romantic getaway and dinner. This would be a real plus for his Swap-Meet vendors, creating a win-win situation for everyone.
This Chain of Events Got Logic Thinking
We can only imagine what other creative ideas our clients can come up with, because this contact gathering tactic caught us by surprise and has challenged us to think of other ways that Viper Mailer can help others get a jump on growing their sales and business. If you would like to see what all of the fuss is all about, go ahead and give Viper Mailer a FREE fully functional trial here. |
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